Advertising and Design: Creating Creative Ideas in the Media by Robin Landa - Arabic version

Advertising and Design: Creating Creative Ideas in the Media

Robin Land

Translated by Safiya Mokhtar, revised by Nevin Abdel Raouf

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About the book:

In today's era, advertising has become a part of everyday life and is inseparable from the general culture of all ethnic groups; Advertising stands for products and services, as well as jobs and groups. Advertising always asks people to do something, but does it always win them over? Will it succeed in achieving its goals? What is the main difference between successful and unfortunate advertising? The authors of this book answer these questions by emphasizing that advertisements should be delivered through appropriate channels and designed to appear attractive and persuasive. This book is a comprehensive reference for idea generation and design with many features that make it an effective tool for educators, students, and any reader interested in the creative aspects of advertising. It also contains interviews with popular content creators, as well as real-life examples and helpful case studies, ideal for courses that combine advertising and design concepts.

All rights reserved to the author.

Important notice:

After downloading the book and obtaining your electronic copy, you are not entitled to a refund, so you must make sure that you want to purchase this copy before deciding to purchase.

We wish you an enjoyable reading.